Brand, as the central competitiveness of the products of modern companies, is the ultimate goal sought by every company. However, as a domestic plastic bottle industry, it seems somewhat difficult. There are no well-known brands in the plastic bottle industry, and even professional buyers cannot come up with a product brand related to plastic bottles. Perhaps you might think that a low value-added profession like plastic bottles doesn't require a brand, but you're wrong. Even as small as a straw, there is a well-known brand called "Twin Children's Straw" in the straw profession, and in the paper box mall that is closely related to the plastic bottle profession, there is also a very famous "Tetra Pak". Why is the only plastic bottle brand missing in this mall?

At the top of the list, plastic beverage bottles lack brand awareness and do not have a long-term vision. They often focus on short-term order acquisition, relying on order volume to make profits for the company, rather than long-term planning. They put effort into quality, after-sales service, and product promotion, and use brand effect to obtain abundant mall profits.

Firstly, there is a lack of effective maintenance of patented technology. Some plastic bottle factories have a leading advantage in the professional field in terms of plastic bottle processing capabilities. Due to the lack of brand awareness and disregard for the maintenance of product patents, the entire industry imitates each other, and product homogenization is very severe. "Plastic bottles" can be made by anyone, which also loses the unique essence of the brand.

Secondly, there are too many types of products in the plastic beverage bottle market, and usually there are not many users who require large quantities, while plastic bottles have local differences For example, if products from Hangzhou come to Cangzhou in the north to find plastic bottles, customers are often intimidated by shipping costs. However, companies in the north have not developed as quickly as those in the south, resulting in the problem of north-south differences. After years of development in the south, the plastic bottle industry chain has been established, including materials, molds, plastic machinery, and more. However, our northern region is still in the early stage, and high-end products are still mostly produced in the south.